Maximising Value with Job Points on the Precision Subscription

At Bfusion, we understand that your marketing needs are as unique as your business. That’s why we’ve designed our Precision Subscription to offer unparalleled flexibility and efficiency through the use of job points.

What Are Job Points?

Job points are the backbone of our Precision Subscription. Each point is equivalent to an hour of work from our dedicated team of marketing professionals. Whether you need a quick 300-word blog post or a more complex white paper, job points make it easy to allocate resources exactly where you need them.

How It Works

With job points, you have the freedom to mix and match services based on your current priorities. Need a new logo design? That’s covered. How about a strategic campaign plan? We’ve got you. The beauty of job points is in their versatility—no matter what your marketing challenge, you can tailor our services to meet it.

Why Job Points?

Traditional marketing retainers can be restrictive, often locking you into services that don’t fully align with your needs. With job points, you only use what you need, when you need it. This means no wasted resources and complete control over your marketing spend. Plus, our transparent point system makes it easy to track your usage and plan ahead.

Get Started Today

Experience the flexibility and value of the Precision Subscription by making the most of our job points. From content creation to design, strategy to execution, our team is ready to help you achieve your marketing goals.

For a detailed breakdown of how job points can be allocated across different tasks, download our Job Points Guide and start planning your next project with confidence.

Precision License Job Points Guide

Here’s a table outlining suggested job points for each of the specified tasks. These times are based on typical industry standards and the complexity of each task.

Content Creation

Content Creation

Social Media Post (Single Image or Text)

Content Creation

5 points

Content Creation

Social Media Carousel (Up to 5 slides)

Content Creation

15 points

Content Creation

Short Blog Post (Up to 300 words)

Content Creation

10 points

Content Creation

Landing Page Content (Copy only)

Content Creation

10 points

Content Creation

Editing and Proofing Existing Content (per page)

Content Creation

5 points

Content Creation

Content Adjustments for Tone of Voice (per document)

Content Creation

10 points

Design Work

Design Work

Single Social Media Graphic

Design Work

10 points

Design Work

Social Media Carousel Design (Up to 5 slides)

Design Work

20 points

Design Work

Digital Ad Design (Single Image Ad)

Design Work

10 points

Design Work

Simple Document Layout (1-2 pages)

Design Work

15 points

Design Work

Basic Email Design

Design Work

15 points

Design Work

General Artworking (Resizing, Minor Edits)

Design Work

5 points per task

Design Work

Photo Editing (Basic Retouching)

Design Work

10 points per image

Design Work

Print Advertisement

Design Work

20 points

Design Work

Direct Mail (complex, with folds)

Design Work

40 points

Design Work

Direct Mail (standard, front & back)

Design Work

20 points

Design Work

Merchandise prep (per item)

Design Work

5 points

Design Work

Popup exhibition stand

Design Work

20 points

Design Work

Roller banner

Design Work

15 points

Design Work

Icon Pack (5 icons)

Design Work

10 points

Design Work

Icon Pack (10 icons)

Design Work

20 points

Animation

Animation

Short Animation (Up to 15 seconds)

Animation

10 points

Animation

Simple Animated Social Post (GIF, Simple Motion)

Animation

10 points

Stationery

Stationery

Business Card

Stationery

5 points

Stationery

Email Signatures

Stationery

5 points

Stationery

Letter Head

Stationery

5 points

Explanation:

300-Word Blog Post:

10 job points as it’s a short, straightforward task.

Case Study:

More complex than a blog post, often requiring in-depth research, interviews, and analysis.

White Paper:

Requires extensive research, detailed writing, and sometimes design, hence a higher job point allocation.

Social Media Graphic:

Relatively simple design work, typically requiring less time.

Google Display Advert:

Includes both design and copywriting, usually straightforward but requires precision.

Print Advert:

Similar to display adverts but may need more attention to detail for print-specific requirements.

Direct Mail (Design & Content):

Involves designing a physical piece, writing content, and considering layout and print specs.

Landing Page Design and Content:

Combining design and copywriting, it’s more involved, especially if the page is complex.

Logo Design:

A highly creative task that often involves multiple revisions and creative brainstorming.

Email Design:

Involves both design and ensuring the email is functional across different platforms.

Campaign Plan:

Requires strategic thinking, research, and planning, hence more job points.

Short Animation (60 Seconds):

Animation is time-intensive, involving storyboarding, design, and motion graphics work.

This table provides a guideline, though actual times may vary based on specific project requirements and complexity. We will advise on how many job points your brief will take ahead of commencing the work.

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