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What Are Visual and Multi-Search Capabilities and Can They Enhance Your Marketing Efforts? (Spoiler: Absolutely!)

by Jamie Garner | Oct 31, 2024 | Resources

Imagine this: you’re out on a delightful walk, and you spot a stunning plant in someone’s garden. You pull out your phone and snap a quick pic, then ask your search engine, “What kind of plant is this?” Instead of just getting links to articles, you see visually...

What is a Mobile-First Strategy and How Do You Implement One? (Hint: It’s All About the Small Screen!)

by Jamie Garner | Oct 31, 2024 | Resources

Picture this: you’re out and about, scrolling through your phone to find a new yoga class… You pull up a search engine. What’s the first thing you notice? The mobile-friendly sites load faster, look better, and make finding that perfect class a breeze. That’s the...

Do You Need to Consider Voice Search Optimisation in Your Content Marketing? (Spoiler Alert: Yes, You Do!)

by Jamie Garner | Oct 31, 2024 | Resources

Picture this: you’re lounging on the sofa, remote in one hand and a delicious take away in your lap, wondering how hard it would be to make it yourself. Instead of scrolling through endless search results, you simply say, “Hey, smart speaker, what’s the best way to...

Omnichannel Marketing: An Overview (or, how to be Everywhere Your Customers are)

by Jamie Garner | Oct 31, 2024 | Resources

Imagine you’re on a mission to find the perfect pair of socks… You see an ad on Instagram, read a review on Google, pop by the brand’s website, and then – just to be thorough – you ask a question in a chatbot about sizes. A few hours later, you’re back on your mobile,...

How to Use Videos in Your Marketing (and why They’re as Essential as Every Other Aspect of Your Marketing)

by Jamie Garner | Oct 31, 2024 | Resources

We’ve all been there – scrolling through social media, minding our own business, and suddenly there it is: a video so perfectly timed, so spot-on, that we just have to stop and watch. It’s entertaining, engaging, and before we know it, we’re sharing it with everyone...

Automation, Personalisation and Predictive Analytics in Marketing (or, “The Triple Threat for Winning Customers’ Hearts”)

by Jamie Garner | Oct 31, 2024 | Resources

Marketing’s come a long way from the days of posters in shop windows and polite phone calls. These days, it’s like having a super-powered toolkit at your disposal, helping brands reach people in a way that feels natural, personal, and incredibly savvy. Enter...
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Recent Posts

  • What Are Visual and Multi-Search Capabilities and Can They Enhance Your Marketing Efforts? (Spoiler: Absolutely!)
  • What is a Mobile-First Strategy and How Do You Implement One? (Hint: It’s All About the Small Screen!)
  • Do You Need to Consider Voice Search Optimisation in Your Content Marketing? (Spoiler Alert: Yes, You Do!)
  • Omnichannel Marketing: An Overview (or, how to be Everywhere Your Customers are)
  • How to Use Videos in Your Marketing (and why They’re as Essential as Every Other Aspect of Your Marketing)

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